Begin — submit us
your best reel.
Drop your handle and one reel you're proud of. We review every submission and unlock live brand briefs for shortlisted creators.
▸ Apply now+
May 28 — Jun 20 · 2026
▸Get paid · Get discovered · Go big
BECOME THE NEXT BIGCREATOR
ON REELS
The platform that turns your phone into a paycheck. Create reels for real brands, get paid for every brief you ship, and grow into the next big creator on the feed.
Begin — submit us
Prize pool / 02Cash · Hampers · Perks
Cash in hand,
spotlight on you.
₹50K
Cash payout
+
Loads of gift hampers
Plus brand deals, a feature on the brand handle and ongoing paid briefs after the challenge.
Briefs live nowOpen to all creatorsPaid per reelInstagram-first↓ scroll
CREATOR\ABOUTThe platform · Live now
A REEL THAT PAYS.A SHOT AT GOING BIG.
Creator on Reels is the platform that connects creators with real brand briefs. Pick a brief, ship a 15–30s reel, get paid when it goes live, and grow into the next big name on the feed.
/ 01
100%
Real brand briefs
/ 02
₹
Paid per reel that ships
/ 03
∞
Open to every creator
/ 04
9:16
Instagram-first reels
CREATOR\BRANDSLive briefs · 02 open
TWO BRANDS.ONE VERTICAL REEL.
Browse the briefs. Pick the brand whose story you can tell best. Ship one 15–30s vertical reel and get paid when it goes live.
Brief / 01Live brief
PERMEA
Skincare that actually gets in.
Actives 20× deeper.
Absorption scienceVisible results
▸ Pick this brief→
Brief / 02Live brief
JustPour
Coffee, on your terms.
Cafe-quality, anywhere.
Morning ritualOn-the-go brew
▸ Pick this brief→CREATOR\EXAMPLESReference reels · From the feed
THE VIBE.REELS THAT LAND.
A taste of the kind of reels these brands are after. Watch, get the tone, then make it yours.
Reference · PERMEAOpen on Instagram ↗
Skincare reel — absorption angle
Reference · JustPourOpen on Instagram ↗
Coffee reel — on-the-go ritual
CREATOR\JOURNEYFive steps · One reel · Get paid
The Run
From apply to applause.
Five steps · One reel · All the glory
- 01
Drop your entry
Pick the brand(s) you'd love to create for and apply with your best reel.
DueMay 28 - 02
Crack the Top 25
Top 25 entries get shortlisted by the brand.
DueJun 05 - 03
Brief in your DMs
Shortlisted creators get the sample product, brand brief and creative guardrails.
DueJun 07 - 04
Shoot. Edit. Ship.
Make the reel, tag the brand, hit submit before the buzzer.
DueJun 15 - 05
Win the spotlight
Cash, gear, brand deals, and campus-wide bragging rights.
DueJun 23
CREATOR\SUBMITDrop your handle · Get on the list
Submit Entry
Drop your
handle.
Submit your details and the Instagram profile we should review. Update your reel any time before the deadline.
CREATOR\SUBMIT