Begin — submit us
your best reel.
Drop your handle and one reel you're proud of. We review every submission and unlock live brand briefs for shortlisted creators.
▸ Apply now+CREATOR\ON REELS
Feb 14 — Mar 30 · 2026
▸Get paid · Get discovered · Go big
BECOME THE NEXT BIGCREATOR ON REELS
The platform that turns your phone into a paycheck. Create reels for real brands, get paid for every brief you ship, and grow into the next big creator on the feed.
Begin — submit us
Prize pool / 02Total ₹1,00,000
Earn up to ₹1L in
total prize money.
₹50K
Cash payout
₹50K
Scholarships on courses
Plus brand deals, a feature on the brand handle and ongoing paid briefs after the challenge.
Briefs live nowOpen to all creatorsPaid per reelInstagram-first↓ scroll
🎬 Lights/✨ Camera/📱 Action/🔥 #CreatorOnReels/🎤 Brand collabs/🎬 Lights/✨ Camera/📱 Action/🔥 #CreatorOnReels/🎤 Brand collabs/
CREATOR\ABOUTThe platform · Live now
A REEL THAT PAYS.A SHOT AT GOING BIG.
Creator on Reels is the platform that connects creators with real brand briefs. Pick a brief, ship a 15–30s reel, get paid when it goes live, and grow into the next big name on the feed.
/ 01
100%
Real brand briefs
/ 02
₹
Paid per reel that ships
/ 03
∞
Open to every creator
/ 04
9:16
Instagram-first reels
CREATOR\BRANDSLive briefs · 02 open
TWO BRANDS.ONE VERTICAL REEL.
Browse the briefs. Pick the brand whose story you can tell best. Ship one 15–30s vertical reel and get paid when it goes live.
Brief / 01Live brief
PERMEA
Skincare that actually gets in.
Actives 20× deeper.
Absorption scienceVisible results
▸ Pick this brief→
Brief / 02Live brief
JustPour
Coffee, on your terms.
Cafe-quality, anywhere.
Morning ritualOn-the-go brew
▸ Pick this brief→CREATOR\JOURNEYFive steps · One reel · Get paid
The Run
From apply to applause.
Five steps · One reel · All the glory
- 01
Drop your entry
Pick the brand(s) you'd love to create for and apply with your best reel.
DeadlineFeb 14 - 02
Crack the Top 25
Top 25 entries get shortlisted by the brand.
DeadlineMar 02 - 03
Brief in your DMs
Shortlisted creators get the brand brief and creative guardrails.
DeadlineMar 05 - 04
Shoot. Edit. Ship.
Make the reel, tag the brand, hit submit before the buzzer.
DeadlineMar 30 - 05
Win the spotlight
Cash, gear, brand deals, and campus-wide bragging rights.
DeadlineApr 15
CREATOR\RULESRead once · Then ship
Playbook
Rules of play.
Six things · Read once · Then ship
- /01
Eligibility.
Who can enterOpen to any creator 16+ with a public Instagram account. Verify with your email to get on the platform.
- /02
Format.
Spec sheetOne Instagram reel, 15–30 seconds, vertical 9:16. Original or licensed audio only.
- /03
The brand.
Brand briefFeature the chosen product clearly. Tag the brand and use #CreatorOnReels.
- /04
Originality.
Be originalCreated by you. No reposts, no AI voiceovers without disclosure, no copyrighted footage.
- /05
Account.
VisibilityYour Instagram profile must be public throughout the judging window.
- /06
Deadline.
TimelineEach brief has its own deadline shown on the brief page. Submit before the buzzer to be eligible for payout.
Miss a rule · We disqualify quietly
I'm inCREATOR\SUBMITDrop your handle · Get on the list
Submit
Drop your handle.
Submit your details and the Instagram profile we should review. Update your reel any time before the deadline — we'll always pull the latest version.